What We Do

Media training, strategies and crisis management by journalists (not public relations people) who know you want results, not endless fees.

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Better Press

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• William Lobdell
• Joelle Casteix
• Diane Nolan

Class Offerings

Insider Media Consulting provides hands-on, interactive media training approved by the State Bar for MCLE credit to help attorneys effectively and immediately address crises, influence public perception, gain access to unknown information and decrease the chances of costly litigation. In short, its seminar will turn the media into one of your most valuable assets.For more information, please download our brochure in PDF format by clicking here

If interested, please call 714.319.9484 to bring Joelle and Bill's unique and entertaining media training into your office. Written preparation materials will be distributed to all attendees upon registration. All attendees will be asked to fill out a short questionnaire in order to attend. Information will be kept confidential, and will aid presenters in developing relevant mock media crises and questions.

We offer three classes:

Taming the Media Beast in 60 Minutes:

Crisis and Combat Media Communications for Smart, Ethical Legal Representation and Reputation Management
(One (1) Presentation hours; one (1) MCLE credits)

In a one-hour seminar held at your law offices during lunchtime, we’ll show you the basics of how to tame the media and harness its power for your clients and firm. In an entertaining and informative session, we’ll show you, among other things, how to deal with journalists, how to handle a crisis, how to get in front of a story, and how to do damage repair.

Taming the Media Beast I:

Crisis and Combat Media Communications for Smart, Ethical Legal Representation and Reputation Management
(Three (3) Presentation hours; three (3) MCLE credits)

Legal issues usually revolve around a crisis — large or small — in your client’s business, and oftentimes those crises generate attention from the media and government. Do you and your clients known how to handle the media to your advantage? Do you have a proactive plan in place to tell your story? Have you developed a crisis plan when the media storm hits? What you don’t know and don’t do will hurt you.

This important, stimulating and interactive seminar will address some of the most important issues that you and your clients will face in dealing with the media, especially in a crisis:

• How do you sway the courtroom of public opinion before someone else does?
• How do you spearhead a crisis plan that is ethical, honest, and beneficial to your client
• How do you handle that 9 p.m. call from the New York Times? Here’s a hint: “No Comment” is the wrong answer.
• How do you build a positive reputation with the media and the blogosphere?
• How do you help repair your client’s reputation in the face of a negative media blitz?

Taming the Media Beast II:

Advanced Crisis and Combat Media Communications for Smart, Ethical Legal Representation and Reputation Management
(Three (3) Presentation hours; three (3) MCLE credits)

Building from Taming the Media Beast I, this small group seminar puts into practice the theory and concepts learned in the classroom session.

Using real cases and situations relevant to each attendee, participants will be recorded in mock interviews, press conferences, media statements, media calls, and emergency situations. Peer and presenter evaluations will help participants hone messages, understand ethical situations as they arise, and protect their clients.

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